Selected work Delivery case study

Jetour G700 · Desert launch

A live vehicle launch in Bidiya’s desert, with a branded arrival, stage presentation and hospitality zones.

Location
Bidiya · Wahiba Sands, Oman
When
November 2025
Trident scope
Event production & on-site coordination
Aerial view of the Jetour G700 stage, vehicles and fireworks in front of a seated audience
The G700 reveal, seen from above.

What Trident delivered

Trident delivered event branding, fabricated displays and reception furniture, stage and AV support, and guest experience zones. Installation and on-site coordination connected the arrival, presentation and test-drive areas.

From production to the guest experience

Branding & fabricated elements

125 branded flags, A-boards, entry and test-drive arches, a registration desk, custom tables, EV charging and display structures, and a freestanding 3D logo cut-out.

Stage & event coordination

Stage and audiovisual support formed part of the delivery, alongside the branded event areas. Installation and on-site coordination brought the different elements into place for the launch.

Guest experience zones

Spin-the-Wheel interaction and hospitality elements included loban, halwa, perfume and date-seed coffee experiences, together with catering arrangements.

The delivery challenge

Building on soft desert sand required careful handling of heavy flag bases, display elements and equipment. Site installation, positioning and coordination were central to turning the separate production items into a working launch environment.

The completed setting

The finished event brought together a branded welcome, a night-time vehicle presentation and hospitality areas. The photographs and launch film below show these completed spaces in use.

See the experience in motion

Jetour G700 · Night launch · 1:57Open video file

Planning a similar project?

Planning a launch in an outdoor or demanding location? Share your audience, date, venue and vehicle or product details. We can then define the event concept, installation needs, guest programme and delivery responsibilities in one proposal.

Start with your brief

Share the venue, launch date, audience size and vehicle or product details. We will define production scope, installation needs, guest flow and delivery responsibilities in the proposal.