Branding & fabricated elements
125 branded flags, A-boards, entry and test-drive arches, a registration desk, custom tables, EV charging and display structures, and a freestanding 3D logo cut-out.
A live vehicle launch in Bidiya’s desert, with a branded arrival, stage presentation and hospitality zones.

Trident delivered event branding, fabricated displays and reception furniture, stage and AV support, and guest experience zones. Installation and on-site coordination connected the arrival, presentation and test-drive areas.
125 branded flags, A-boards, entry and test-drive arches, a registration desk, custom tables, EV charging and display structures, and a freestanding 3D logo cut-out.
Stage and audiovisual support formed part of the delivery, alongside the branded event areas. Installation and on-site coordination brought the different elements into place for the launch.
Spin-the-Wheel interaction and hospitality elements included loban, halwa, perfume and date-seed coffee experiences, together with catering arrangements.
Building on soft desert sand required careful handling of heavy flag bases, display elements and equipment. Site installation, positioning and coordination were central to turning the separate production items into a working launch environment.
The finished event brought together a branded welcome, a night-time vehicle presentation and hospitality areas. The photographs and launch film below show these completed spaces in use.


Planning a launch in an outdoor or demanding location? Share your audience, date, venue and vehicle or product details. We can then define the event concept, installation needs, guest programme and delivery responsibilities in one proposal.
Share the venue, launch date, audience size and vehicle or product details. We will define production scope, installation needs, guest flow and delivery responsibilities in the proposal.